Essays about: "JOSEPHINE SCHULZE"
Found 1 essay containing the words JOSEPHINE SCHULZE.
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1. E-Loyalty : On the Differences between Single-Brand E-Retailer and Multi-Brand E-Retailer
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The purpose of this study is to examine the differences in the extent of customer e-loyalty between the two fashion e-commerce formats single-brand and multi-brand e-retailer. A quantitative research was conducted by means of an electronic questionnaire examining different factors influencing e-loyalty as well as e-loyalty directly. READ MORE
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