Essays about: "JOSEPHINE SCHULZE"

Found 1 essay containing the words JOSEPHINE SCHULZE.

  1. 1. E-Loyalty : On the Differences between Single-Brand E-Retailer and Multi-Brand E-Retailer

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOSEPHINE SCHULZE; [2015]
    Keywords : E-Loyalty; Multi-brand; E-Satisfaction; E-Commerce;

    Abstract : The purpose of this study is to examine the differences in the extent of customer e-loyalty between the two fashion e-commerce formats single-brand and multi-brand e-retailer. A quantitative research was conducted by means of an electronic questionnaire examining different factors influencing e-loyalty as well as e-loyalty directly. READ MORE