Essays about: "JUDITH ARMENTERAS"

Found 3 essays containing the words JUDITH ARMENTERAS.

1. 1. Putting a Price Tag on Corporate Identity: The YouTube Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : JUDITH ARMENTERAS; MICHELLE BERGSELL; REBECCA PAECH; IRIS POLITIEK; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Case Competitions as a Tool to Build Brands and Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Judith Armenteras; Iris Politiek; [2018]
   Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

   Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE

4. 3. Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Judith Armenteras; Rebecca Paech; Iris Politiek; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE