Essays about: "Jaap-jan Zwart"

Found 1 essay containing the words Jaap-jan Zwart.

  1. 1. Benefits of using offline & online methods in the internationalization process : A study of e-commerce companies in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Björn Clarqvist; Lukas Andersson; Jaap-jan Zwart; [2017]
    Keywords : internationalization; online offline balance; Born Globals; The Uppsala Model; E-commerce;

    Abstract : Technical advances have made it possible for small enterprises to go international already at inception since the internet has made the internationalization process cost-effective. With the existence of the offline and online arena, the companies have to consider how they allocate their resources between these fields; not allocating resources to offline methods can save money, but could reduce adaptation to the new market which can lead to reduced firm performance. READ MORE