Essays about: "Jacob Falksäter"

Found 1 essay containing the words Jacob Falksäter.

  1. 1. Digital Services of Banks - Increasing Customer Satisfaction or Growing Digital Divide? A study on elderly Swedish bank customers' acceptance of bank's digital services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Philip Lindh; Jacob Falksäter; [2022]
    Keywords : Digitalization; Banking; Digital divide; Technology Acceptance Model; Elderly customers;

    Abstract : The digitalization in the banking sector has rapidly transformed the way bank customers interact with their bank and benefit from its banking services. As a result of this quick transformation, many older people feel they have been left behind and are struggling to adapt to the new way of doing the essential bank errands that needs to be done in order to still be a part of modern society. READ MORE