Essays about: "Jacob Lindblad"

Found 2 essays containing the words Jacob Lindblad.

1. 1. Barilla and Diversity – Friend or Foe?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jacob Lindblad; C. Koray Mavruk; Julian Weller; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. One More Cup of Coffee – Mundane Consumption of Everyday Consumer Goods

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jacob Lindblad; Elin Svensson; [2017]
   Keywords : Consumer Culture Theory; Coffee; Mundane Consumption; Social Identity; Social Distinction; Ritual; Rhythm; Low High Involvement; Business and Economics;

   Abstract : Purpose: The purpose of this study is to investigate how consumers relate to coffee, and what the consumption means to them. Existing research is demonstrating two contradictory perspectives of coffee as a mundane product. READ MORE