Essays about: "Jacob Ståhle"
Found 1 essay containing the words Jacob Ståhle.
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1. Customer value in the service-dominant logic : the iPhone seen through the mindset of the S-D logic
University essay from Företagsekonomiska institutionenAbstract : This thesis examines customer value by studying the iPhone through its users from a Service- Dominant logic perspective. We distinguish three parts of the theory: the process of value- creation; the role of the firm; and customer involvement in shaping the offering. READ MORE
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