Essays about: "Jacob Tegnér"

Found 1 essay containing the words Jacob Tegnér.

  1. 1. Finding and Defining the Chief Marketing Officer in the Organization

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jacob Tegnér; Madeleine Magnusson; [2013]
    Keywords : Chief Marketing Officer; CMO; Marketing Organization; Market Orientation;

    Abstract : The environment today is characterized by accelerating change in the marketplace and customers are becoming more and more empowered and demanding. To meet these needs organizations have to become more market oriented and work with the customer to create value. READ MORE