Essays about: "Jacqueline Gruber"

Found 2 essays containing the words Jacqueline Gruber.

  1. 1. The process of knowledge transfer in mergers and acquisitions : A single-case study of a Swedish manufacturing organization

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Ivelina Paneva; Jacqueline Gruber; [2014]
    Keywords : M A; M As; dynamic; knowledge; knowledge transfer process; enablers; constraints;

    Abstract : Background: Mergers and acquisitions (hereinafter referred to as M&As) are increasing in their importance and they have become a commonly applied strategic option for organizations. A major reason for an acquisition is often the objective of gaining new knowledge from the acquired company and then transferring that knowledge among other parts within the acquiring organization. READ MORE

  3. 2. Customer Relationship Management (CRM) : A multiple case study: analysing the critical factors of CRM implementation

    University essay from Ekonomihögskolan, ELNU

    Author : Jacqueline Gruber; Mei Hong Svensson; [2012]
    Keywords : CRM; CRM implementation; CRM process and CRM system; interaction of sales force; information communication flow; organizational structure culture;

    Abstract : Nowadays a company’s focus has shifted from a product-centric view to a more customer-centric view. Customers play a major role for doing business with companies. READ MORE