Essays about: "Jacqueline Kraft"

Found 1 essay containing the words Jacqueline Kraft.

  1. 1. "Nowadays people know the price of everything and the value of nothing." A Study of the Structural Changes in the Swedish Bookstore Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jacqueline Kraft; [2017]
    Keywords : Digitalization; E-commerce; Industrial organization; Book industry; SCP;

    Abstract : The purpose of this study is to understand how a growing share of e-commerce affects the Swedish bookstore industry. The focus lies on determining the changes in market structure and market conduct and the interrelatedness of the two constructs. READ MORE