Essays about: "Jacqueline Sarah Basmanji"

Found 1 essay containing the words Jacqueline Sarah Basmanji.

  1. 1. Customer loyalty in rural grocery stores : - a comparative study of Swedish and Spanish customers

    University essay from Institutionen för marknadsföring (MF)

    Author : Jacqueline Sarah Basmanji; Angelica Rodriguez Molina; [2013]
    Keywords : customer loyalty; customer satisfaction; trust; commitment; perceived value;

    Abstract : Purpose – The purpose of this research was to explain the determiners that influence customer loyalty in rural grocery stores with a comparison of Sweden and Spain. Design/methodology/approach – This is a quantitative research using a multi-cross sectional design with an explanatory approach. READ MORE