Essays about: "Jakob Granlund"

Found 2 essays containing the words Jakob Granlund.

  1. 1. Advantageous for Who? : A Study of How Delivery and Return Policies Affect Customer Perception of Multichannel Retailers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Niklas Heed; Jakob Granlund; [2018]
    Keywords : Delivery; Returns; Brand Image; Brand Loyalty; Multichannel Retailer;

    Abstract : In today’s retail landscape, the goal of retaining loyal customers is a pivotal part of success. Multichannel retailers offer an extended service package which increases the chances of totally satisfied customers, a requirement for loyalty. In 2017, 20-30 percent of all purchased e-commerce goods were returned. READ MORE

  3. 2. How Culture Affects Risk Aversion - A Cross-Country Analysis of the Mutual Fund Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Pontus Granlund; Jakob Nilsson; [2014]
    Keywords : Mutual funds; Risk; Carhart four-factor; Culture; Cross-country;

    Abstract : In this paper we examine how cultural aspects affect individuals' investment preferences on a national level. We employ Geert Hofstede's masculinity index to measure these cultural differences and use mutual fund data from 29 countries to determine risk-taking. READ MORE