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1. 1. Internal Issue Selling : An individual perspective on the issue selling process within the subsidiary

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jakob Haegermark; Sara Andersson; [2015]
   Keywords : Internal issue selling; issue selling process; subsidiary perspective; attention; initiative taking;

   Abstract : The traditional issue selling process refers to strategic actions taken at a subsidiary in order to gain attention from the HQ. This study aims to broaden the theories on issue selling to also cover internal issue selling, which refers to the individual level of issue selling within a subsidiary. READ MORE