Essays about: "Jakob Nordfeldt"

Found 1 essay containing the words Jakob Nordfeldt.

  1. 1. What Speaks to Us: Comparing Attitudes to Text- and Voice-based Purchase Reminders

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jakob Nordfeldt; [2019]
    Keywords : Voice technology; Virtual assistant; Marketing; ; Attitude; Reminder; AI; Linguistic Devices; Smart assistant; Alexa; Google;

    Abstract : Despite the rapidly increasing usage of virtual personal assistants (VPAs), little research has been devoted to how consumers respond to commercial VPA messages. This study makes an initial contribution by analyzing responses to a purchase reminder. READ MORE