Essays about: "Jakob Obstfelder"

Found 2 essays containing the words Jakob Obstfelder.

1. 1. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

   University essay from Göteborgs universitet/Graduate School

   Author : Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
   Keywords : Brand meaning negotiation; Sign values; Social media; Identity creation;

   Abstract : MSc in Marketing and Consumption.... READ MORE

3. 2. Swedish Commercial Diplomacy in China. A comparative case study of two Swedish organisations

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Linnea Lundblad; Jakob Obstfelder; [2018-09-20]
   Keywords : ;

   Abstract : .... READ MORE