Essays about: "Jakob Samuelsson"

Found 2 essays containing the words Jakob Samuelsson.

  1. 1. Corporate Sustainability Performance and the Financial Implications: An Empirical Study of the Nordics

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Jakob Samuelsson; Tobias Westergren; [2014]
    Keywords : Sustainability performance; ESG; financial performance; capital constraints; Nordics;

    Abstract : Despite firms increasing interest in sustainability, researches have been unable to validate the financial implications of sustainability activities. Based on sustainability performance data from 2004 to 2012, covering 134 unique Nordic firms, we study the relative performance of Nordic firms. READ MORE

  3. 2. The Modern Uses of Nostalgia - An empirical investigation of the effects of nostalgia and authenticity in the 21th century

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonathan Enochsson; Jakob Samuelsson; [2012]
    Keywords : Nostalgia; Authenticity; Generation Y;

    Abstract : The use of nostalgia in marketing has increased in popularity lately, especially when launching new brands. Even so, the theory surrounding nostalgia is not entirely complete. READ MORE