Essays about: "Jakob Segerslätt"
Found 1 essay containing the words Jakob Segerslätt.
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1. How motivation can be explained by consumer engagement : A quantitative study on how consumer engagement affects motivation to rank and review in an online context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: Explain how consumer engagement affects consumers motivation to rank and review on price-comparison sites. Hypotheses raised:H1 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to rank products online. READ MORE
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