Essays about: "James Brattström"
Found 2 essays containing the words James Brattström.
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1. The Karma case: Brand identity and business opportunities
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. READ MORE
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