Essays about: "Jamie-lee Lammers"

Found 2 essays containing the words Jamie-lee Lammers.

1. 1. ‘Brand New Food’ - Brand Positioning of Entrepreneurial Innovation: A Multiple Case Study in the Food Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jamie-Lee Celine Lammers; Karoline Ryll; [2016]
   Keywords : Brand Positioning; Entrepreneurial Brand Building; Innovation and Branding; Entrepreneurial Positioning; Start-Up Branding; Start-Up Positioning; Market- and Brand-Oriented Positioning; Brand Identity Filter; Authenticity; Business and Economics;

   Abstract : While entrepreneurial brand building has received growing interest over the past years, the particular brand positioning practice around an innovation is little understood so far. The purpose of this study is to link the separate but interrelated academic domains of brand positioning, entrepreneurship and innovation and thereby to contribute to new theory building on entrepreneurial brand positioning practice. READ MORE

3. 2. Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jamie-Lee Lammers; Brittany Purkis; Karoline Ryll; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE