Essays about: "Jamila Afandiyeva"

Found 1 essay containing the words Jamila Afandiyeva.

  1. 1. Place brand building in Baku : Place branding

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jamila Afandiyeva; [2017]
    Keywords : place branding;

    Abstract : Purpose    The aim of this study is to explore if there is a gap between brand identity and brand image in the city of Baku. Background Having a strong city brand based on the positive perceptions from both internal and external stakeholders’ point of view is very important in today’s world of globalization when cities have to constantly compete for the share of tourists, investors etc. READ MORE