Essays about: "Jan Christian Okel"
Found 1 essay containing the words Jan Christian Okel.
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1. Ready to talk Kakao? The Role of Customer Engagement in Multi-Sided Platforms : On the Pioneering Example of KakaoTalk
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: In the advent of multi-sided platforms defying traditional business models, sustaining long-term scale and success of platforms remains a great challenge to date. At the same time, customer engagement prevails as a superior factor enhancing customer loyalty in the current relationship marketing theory. READ MORE
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