Essays about: "Jan Hofmann"

Found 1 essay containing the words Jan Hofmann.

  1. 1. Gender Representation in TV Advertising regarding Social Interaction : The Construction of Stereotypes through Symbolism and Connotations

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Jan Hofmann; [2016]
    Keywords : TV advertisements; gender representation in media; stereotyping; sexism; feminism; masculinism; critical discourse analysis;

    Abstract : Gender representation is a frequently addressed field within media and communication studies in general and in the subject of TV advertising in particular. Previous research mainly focused on the detection of commonly exploited stereotypes that are used to portray women and men respectively. READ MORE