Essays about: "Jana Tigges"

Found 2 essays containing the words Jana Tigges.

  1. 1. Branding Public Transportation in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Djenane Liasse; Jana Tigges; [2019]
    Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE

  3. 2. The New Kids on the Block - Exploring the brand identity of disruptive innovators

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jana Tigges; Bettina van der Stelt; Jessica Volk; [2018]
    Keywords : disruptive innovation; corporate brand identity; technological shifts; Business and Economics;

    Abstract : Abstract Aim: The aim of this paper is to examine the corporate brand identity of disruptive innovators that have changed entire industries. Moreover, this paper strives to answer the question, whether a universal pattern of corporate brand identities for these “New kids on the block” can be identified and if so, what it looks like. READ MORE