Essays about: "Jana Weerd"

Found 1 essay containing the words Jana Weerd.

  1. 1. The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups

    University essay from Karlstads universitet/Handelshögskolan

    Author : Jana Weerd; Anne Gebhardt; [2016]
    Keywords : Social Media; Brands; Brand Attitude; Brand Equity; Consumer-Brand Relationship; FGC; UGC; Digital Word-of-Mouth; Negative Comments;

    Abstract : Social Media has become an increasingly important part of people’s everyday life. With the rise of social networks, brands have discovered ways to use this phenomenon to their advantage. READ MORE