Advanced search

Found 1 essay matching the above criteria.

1. 1. Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation.

   University essay from Umeå universitet/Företagsekonomi

   Author : Janin Brauer; Anna Schmidt; [2018]
   Keywords : influencer marketing; co-creation; brand partnerships; brand ownership shift; opinion leadership; Instagram;

   Abstract : Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. READ MORE