Essays about: "Jannike Maria Törnqvist"

Found 1 essay containing the words Jannike Maria Törnqvist.

  1. 1. Mine's a Whiskey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sarah Featherstone; Jannike Maria Törnqvist; [2018]
    Keywords : Business and Economics;

    Abstract : Alcoholic beverage marketing communication has been observed to be highly, and stereotypically gendered. However, there is a common misconception that men and women are fundamentally different in their alcoholic beverage preferences and behaviours, therefore questioning the appropriateness of segregating products based on gender. READ MORE