Essays about: "Jasmin Langguth"

Found 2 essays containing the words Jasmin Langguth.

1. 1. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jasmin Langguth; Stefanie Schnee; [2018]
   Keywords : sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. READ MORE

3. 2. Volvo & The Polestar Series: Integration or Separation?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jonas Isaksson; Jasmin Langguth; Stefanie Schnee; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE