Essays about: "Jawahar Baskaran"

Found 1 essay containing the words Jawahar Baskaran.

  1. 1. The Factors Influencing Customer Co-Creation

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL); Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Nikhil Ramakrishna Reddy; Jawahar Baskaran; [2019]
    Keywords : Co-Creation; Co-Destruction; New Product Development; Factors; Customers; B2B; B2C; Organization.;

    Abstract :  In today's business, organizations are working with external stakeholders to develop a better product. Customers are one such stakeholder with whom organizations collaborate to develop a product fulfilling their needs. This process of Co-Creation facilitates organizations to get closer to their customers. READ MORE