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1. 1. The Factors Influencing Customer Co-Creation

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Nikhil Ramakrishna Reddy; Jawahar Baskaran; [2019]
   Keywords : Co-Creation; Co-Destruction; New Product Development; Factors; Customers; B2B; B2C; Organization.;

   Abstract :  In today's business, organizations are working with external stakeholders to develop a better product. Customers are one such stakeholder with whom organizations collaborate to develop a product fulfilling their needs. This process of Co-Creation facilitates organizations to get closer to their customers. READ MORE