Essays about: "Jean Gharam"

Found 1 essay containing the words Jean Gharam.

  1. 1. Does the cookie taste good when learning what it consists of? : A quantitative study on online behavior advertising and generation X & Ys attitude regarding it

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jean Gharam; [2021]
    Keywords : Online behavior advertisement; Generation X; Generation Y; privacy concerns;

    Abstract : Purpose: The purpose of this study is to investigate the different consumption attitudes of generation X & Y and their privacy concerns regards to company’s use of online behavior advertisement (hereafter referred to as OBA) Research questions: RQ1. What are the differences in consumption behavior between generations X and Y regarding the effect of OBA? RQ2. READ MORE