Essays about: "Jean-marc Desfougères"

Found 1 essay containing the words Jean-marc Desfougères.

  1. 1. Behavioural advertising on Facebook : the users perspective regarding leisure industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Jean-Marc Desfougères; Valentin Bloux; [2011]
    Keywords : behavioural; advertising; intelligent marketing; social networks; targeted advertising; products promotion; Facebook;

    Abstract : Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry.Authors: Jean-Marc Desfougères and Valentin BlouxSupervisor: Albert Thor MagnussonLevel: Bachelor Thesis in Business Administration MarketingKey Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. READ MORE