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1. 1. Behavioural advertising on Facebook : the users perspective regarding leisure industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Jean-Marc Desfougères; Valentin Bloux; [2011]
   Keywords : behavioural; advertising; intelligent marketing; social networks; targeted advertising; products promotion; Facebook;

   Abstract : Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry. Authors: Jean-Marc Desfougères and Valentin Bloux Supervisor: Albert Thor Magnusson Level: Bachelor Thesis in Business Administration Marketing Key Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. READ MORE