Essays about: "Jennie Öhlin"

Found 1 essay containing the words Jennie Öhlin.

  1. 1. Retail Business Model Change in the Era of Digital Transformation : A case study from the perspective of a business model canvas

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Jennie Öhlin; [2019]
    Keywords : Digitization; Digital transformation; Business model; Business model change; Business model innovation; Business model canvas; Retail; Omnichannel; Digitalisering; Digital transformation; Affärsmodell; Affärsmodellsutveckling; Affärsmodellen Canvas; Detaljhandel; Omnikanal;

    Abstract : With an increased level of digitization in the retail sector, retail incumbents need to adapt their business model to the new digital era. E-commerce business and other digital tools have transformed the retail industry and incumbent retailers have to react to the changes in order to remain competitive on the market. READ MORE