Essays about: "Jennie Kjellin"

Found 2 essays containing the words Jennie Kjellin.

1. 1. The Modern Role of Trading Companies

   University essay from Göteborgs universitet/Graduate School

   Author : Emma Lawrence; Jennie Kjellin; [2014-12-12]
   Keywords : trading companies; globalization; international business and trade; service providers; Japan; Sweden; strategic adaptation;

   Abstract : The evolving nature of trade in intermediate goods and services, developing into fragmented and internationally dispersed value chains has changed the need for high end-services, putting more pressure on service providers to develop dynamic capabilities so to answer to the changing demand. Although there are many types of companies able to offer various kinds of services, trading companies, acting as an intermediary actor in international trade, are perhaps one of the oldest organizational forms. READ MORE

3. 2. Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re

   University essay from Företagsekonomi

   Author : Evelinn Idenfors; Jennie Kjellin; [2012]
   Keywords : Customer value; marketing; occupational health care; CVA; target marketing;

   Abstract : This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. READ MORE