Essays about: "Jennifer Annvik"

Found 1 essay containing the words Jennifer Annvik.

  1. 1. Lost in translation - The Multinational Corporation’s Corporate Branding Struggle

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Fredriksson; Jennifer Annvik; [2015]
    Keywords : Corporate Brand; Multinational Corporation; National Culture; Intrum Justitia and The Corporate Brand Identity Matrix; Business and Economics;

    Abstract : Purpose The purpose of this thesis is to investigate what impact a multinational corporation’s diverse national cultures has on the corporate branding process, in order to further develop practices and theories pertaining to the management of corporate brands. Methodology A qualitative approach with an explorative nature, applied to a single case study with embedded units using pattern matching in the analysis of secondary data, and cross-case synthesis in the analysis of primary data. READ MORE