Essays about: "Jennifer Austermann"

Found 1 essay containing the words Jennifer Austermann.

  1. 1. Technology Acceptance Model Revised : An Investigation on the Managerial Attitudes towards Using Social Media in Innovation Processes

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Birte Mertins; Jennifer Austermann; [2014]
    Keywords : Managerial attitudes; Social Media; Technology Acceptance Model; Innovation; Open Innovation; Online Communities;

    Abstract : Purpose: Currently little research exists regarding the attitudes of managers towards using social media for innovation processes. The purpose of this study is to investigate the factors that influence managerial attitudes and their willingness to use social media as a tool for generating innovations. READ MORE