Essays about: "Jennifer Claesson"

Found 2 essays containing the words Jennifer Claesson.

1. 1. Google Ads: Understanding millennials' search behavior on mobile devices

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jennifer Claesson; Henrik Gedda; [2018]
   Keywords : Marketing Communication; Search Engine Marketing; Sponsored Search Results; Organic Search Results; Attitudes;

   Abstract : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. READ MORE

3. 2. Service Recovery Paradox: A quantitative research concerning customer post-recovery satisfaction in the service sector

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jennifer Claesson; Nina Dijnér; [2017]
   Keywords : customer satisfaction; service failure; service recovery; service recovery paradox;

   Abstract : The phenomena when customers perceive a service as better after a failure and the following recovery process has occurred is called service recovery paradox. In the case of the paradox, customers are more satisfied post-recovery in comparison to if the failure would not have occurred. READ MORE