Essays about: "Jennifer Laurits"

Found 1 essay containing the words Jennifer Laurits.

  1. 1. In search for the perfect KAM manager : Exploring both the buyer´s and the supplier’s view of valued personality traits in a KAM manager

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Erika Villumsen; Jennifer Laurits; [2021]
    Keywords : Key Account Management; Relationship marketing; Five-Factor Model;

    Abstract : Background: KAM has received a lot of attention over the last decade, where organizations acknowledge the benefits, and choose to implement KAM programs within their companies. Research shows that the individual in a KAM manager role has a huge impact on the outcomes of KAM, crucially responsible for the relationships with the key accounts. READ MORE