Essays about: "Jenny Boberg"

Found 1 essay containing the words Jenny Boberg.

  1. 1. Let's Face Yoga - A Quantitative Study of the Priming Effect of Yoga on People's Beliefs and Behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jenny Boberg; Frida Änges; [2017]
    Keywords : Priming; Yoga; Behavioral effects; Yogi stereotype;

    Abstract : Due to the rapid growth of yoga in terms of popularity, academic interest, and rising market value, it was hypothesized that the mere presence of yoga in society induced the opportunity for priming to significantly affect individual's behaviors and beliefs. Building upon the divergent research foundations of yoga and priming, the experimental study examined whether yoga priming would generate positive effects on the variables of mood, self-image, materialistic behavior, self-esteem, and prosocial behavior. READ MORE