Essays about: "Jenny Carlsson Ståbi"

Found 1 essay containing the words Jenny Carlsson Ståbi.

  1. 1. Data driven marketing : How to gain relevant insights through Google Analytics

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jenny Carlsson Ståbi; [2019]
    Keywords : Marketing analytics; Web analytics; Google Analytics; Analysis; Measurement; Data driven; Effects; Insights;

    Abstract : In this report, problems regarding the retrieving, measuring, and analysis of data when analysing marketing effects in the web analytics tool Google Analytics will be discussed. A correct setup, configuration, maintenance, campaign tracking and the understanding of the data in Google Analytics is essential to be able to achieve relevant insights. READ MORE