Essays about: "Jenny Lidgren"

Found 2 essays containing the words Jenny Lidgren.

1. 1. Gender Equality and Media - Counteracting structural gender discrimination through equal representation of women and men in media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jenny Lidgren; Elin Westerberg; [2015]
   Keywords : Gender Discrimination; Interpersonal Communication; Saying-is-Believing Paradigm; Mass Communication; Social Role Theory;

   Abstract : The public debate on gender equality has gained traction in Sweden in recent years and there has been a pivotal increase in the number of women holding positions in the boards of Swedish stock market companies. A strong opinion argues that media is not taking its responsibility in reflecting the on-going societal change since women are often reduced to stereotypical portrayals, which may inhibit the stride, or at least dampen the pace, toward gender equality in society. READ MORE

3. 2. The Minority Myth

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marvin Asante; Jenny Lidgren; [2014]
   Keywords : Advertising; Ethnic minorities; Unintended effects; Traditionally intended effects of advertising;

   Abstract : The diversification of the global market place is a growing trend. It is important that corporations design advertisements that feature ethnic minorities in order to reflect the diverse population. READ MORE