Essays about: "Jenny Sandström"
Found 1 essay containing the words Jenny Sandström.
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1. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. READ MORE
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