Essays about: "Jens Fredriksson"
Found 2 essays containing the words Jens Fredriksson.
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1. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. READ MORE
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2. Understanding how to handle the acquisition process : a case study of ITAB Shop Concept AB
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Acquisitions for a value of approximately $2 trillion are conducted globally every year with the motives of i.e., enhanced market power and increased shareholder value. Despite the interest in acquisitions the failure rate on acquisitions in 2011 was estimated to 70-90 %. READ MORE