Essays about: "Jens Gudacker"

Found 3 essays containing the words Jens Gudacker.

1. 1. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eric Eichinger; Jens Gudacker; [2016]
   Keywords : Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE

3. 2. Rhetorical analysis of brand communication over time

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jens Gudacker; Alan Ryan; Genevieve (No name); [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eric Eichinger; Fabian Engeln; Jens Gudacker; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE