Essays about: "Jens Hancke"
Found 1 essay containing the words Jens Hancke.
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1. Staying Authentic in a Commercial Industry: A Case Study of the Danish Superliga
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : With commercial development of the football industry, it has become increasingly difficult to stay authentic as a club in the eyes of the supporters. However, the ac- tions of the clubs under the commercial pressure in an industry which builds upon authentic communities around the clubs leads to an alienation of the clubs as commercial brands in the eyes of the supporters. READ MORE
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