Essays about: "Jesper Appelkvist"

Found 1 essay containing the words Jesper Appelkvist.

  1. 1. Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mariangeles Bravo; Jesper Appelkvist; [2018]
    Keywords : Business Intelligence; Information Systems; Managerial Decision Making; Marketing; Internal Data; External Data; Knowledge Management;

    Abstract : Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. READ MORE