Essays about: "Jesper Lindahl"
Found 3 essays containing the words Jesper Lindahl.
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1. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE
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2. Enabling and using local communication channels in rural India
University essay from Institutionen för marknadsföring (MF)Abstract : The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. READ MORE
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3. Antecedents of positive word-of-mouth on social media
University essay from Ekonomihögskolan, ELNUAbstract : Word-of-mouth is positive or negative communication between customers. Word-of-mouth has been recognized as an effectiveand credible marketing source but stillrecognizedas the least understood marketing strategy. READ MORE