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1. 1. The new age of Green Marketing in Swedish forestry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : John Söderström; Jesper Luiga; [2018]
   Keywords : Green Marketing; Green Marketing Strategies; B2B; Swedish Forestry;

   Abstract : The adoption of Green Marketing within the Swedish forest industry has raised questions as to why there has been an increase in implementation of the concept, and what the results have showed. After conducting eight semi-structured qualitative interviews with companies involved with forestry in Sweden, this paper has been able to showcase an in-depth analysis. READ MORE