Essays about: "Jesper Martensson"
Found 1 essay containing the words Jesper Martensson.
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1. Entry mode decision for Swedish business-to-business firms internationalizing to India
University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Abstract : AbstractTitleEntry mode decision for Swedish business-to-business firms internationalizing to India. AuthorsJesper Mårtensson, Joep van den BrinkSubjectMaster Thesis in International Marketing KeywordsInternationalization, Entry Mode, BRIC-markets, Internal & External Factors, Effectuation & Causation. READ MORE
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