Essays about: "Jesper Mattsson"

Found 3 essays containing the words Jesper Mattsson.

  1. 1. RESOLVING USABILITY ISSUES IN WEBGIS : A Cognitive Science Approach

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Jesper Mattsson; Rasmus Mazetti; [2021]
    Keywords : webGIS; cognition; design; usability issues; webGIS; kognition; design; användarsvårigheter;

    Abstract : This study focuses on using cognitive principles in design, trying to resolve four problem areas (PA)found in the map layer panel of Umeå municipality’s webGIS. In a first step cognitive findings thatcould serve as principles for implementing design choices were identified. Four low fidelity (lo-fi)prototypes were created. READ MORE

  3. 2. Paradoxical Governance: A study of how CIOs combine innovation and efficiency through IT governance

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Jesper Mattsson; Jacob Torell; [2016-12-09]
    Keywords : Organizational Ambidexterity; Innovation; Efficiency; Paradoxes; Chief Information Officer; CIO; IT Governance;

    Abstract : With an increasing use of IT in organizations, it has become more important for CIOs to govern the IT department to support the firm with efficiency and innovation. Drawing from Organizational Ambidexterity (OA) and IT governance, this study explore how CIOs blend and balance innovation and efficiency through IT governance. READ MORE

  4. 3. Corporate social responsibility in Brand equity : A study on how CSR can increase local franchised fast food restaurants brand equity.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mattsson Frans; Swedenborg Jesper; [2015]
    Keywords : Corporate social responsibility; Fast food restaurants; Franchise; Brand;

    Abstract : Introduction: Research claims that it is hard to divide the responsibility for the local community between the franchisee and the franchisor because of the franchisee does not have clear understanding to what degree they should be committed to local CSR. This research will study the importance of philanthropic CSR activities on local level and see if these activities can be used to strengthen fast food companies’ brand equity. READ MORE