Essays about: "Jesse Hannelius"

Found 1 essay containing the words Jesse Hannelius.

  1. 1. Rebranding of stereotypical food brands : How Nordic consumers perceive the product rebranding and its impact on brand equity

    University essay from Jönköping University

    Author : Joel Pettersson; Jesse Hannelius; [2021]
    Keywords : Product rebranding; food brands; stereotypes; brand equity; perceived rebranding; consumer; Nordics;

    Abstract : Background and Purpose: The process of rebranding requires a lot of consideration and analysis in order to be successful. In 2020, a rebranding movement of stereotypical brands began in the USA, and the effects also transpired to the Nordics, leading to multiple brands in the food industry initiating a rapid rebranding process. READ MORE